Analytics & SEO

Know What’s Working And Get Found by More Customers

Proper analytics and SEO are the foundation of smart growth. I set up clean Google Analytics 4 tracking, build clear dashboards, and improve your search rankings so you can make confident decisions and attract the right customers.

What Are Analytics & SEO?

Analytics is about understanding how people find and use your website. SEO (Search Engine Optimisation) is about making sure the right people can actually find you in Google.

Without proper setup, you’re flying blind: guessing what’s working and missing opportunities. With clean tracking and strategic optimisation, you get clear insights and steady growth in qualified traffic.

I specialise in Google Analytics 4 (GA4), Looker Studio dashboards, and practical SEO for Australian businesses, especially regional companies that want measurable results without complexity.

Common Pain Points

These are the frustrations I hear most often from business owners.

"Google Analytics shows numbers, but I don’t understand what they actually mean for my business."

"We spent money on Google Ads but can’t tell which keywords or pages are actually converting."

"Our website traffic has plateaued and we don’t know why or how to improve it."

"We’re not showing up in Google when potential local customers search for our services."

What I Deliver

GA4 Setup & Configuration

  • • Clean, accurate Google Analytics 4 implementation
  • • Event tracking for key actions (form submissions, purchases, video views, etc.)
  • • Conversion tracking setup
  • • Data privacy compliance (including consent mode)

Looker Studio Dashboards

  • • Custom business intelligence dashboards
  • • Weekly/monthly performance reports delivered automatically
  • • Clear visualisations tailored to your goals
  • • Mobile-friendly and easy to understand

On-Page SEO Optimisation

  • • Keyword research focused on Australian search intent
  • • Title tags, meta descriptions, and content optimisation
  • • Technical SEO fixes (site speed, mobile-friendliness, structured data)
  • • Local SEO for regional businesses

Traffic & Conversion Analysis

  • • Identify which channels and pages perform best
  • • User behaviour analysis and improvement recommendations
  • • A/B testing guidance

SEO Strategy & Reporting

  • • Monthly SEO performance reports
  • • Competitor analysis
  • • Content and link-building recommendations

Ongoing SEO Support

  • • Regular optimisation and monitoring
  • • Algorithm update adaptation
  • • Content freshness and improvement plans

Our Process

1

Discovery

I review your current analytics setup and business goals.

2

Audit & Plan

I provide a clear audit and recommended improvements.

3

Implementation

I set up GA4, build dashboards, and optimise your site.

4

Review & Support

I train you and provide ongoing reporting and optimisation.

Pricing

Setup & Implementation

$200–$500 one-time

All AUD, excluding GST.

  • ✓ GA4 setup and configuration
  • ✓ Looker Studio dashboard creation
  • ✓ On-page SEO optimisation
  • ✓ Training session

Ongoing Support

From $50/month

All AUD, excluding GST.

  • ✓ Monthly performance reports
  • ✓ SEO monitoring and adjustments
  • ✓ Dashboard updates
  • ✓ Priority support

Larger SEO campaigns or full content strategies are quoted separately.

Frequently Asked Questions

Do I need Google Analytics 4 if I already have the old Universal Analytics?

Yes. Universal Analytics stopped processing new data in July 2023. GA4 is the current standard and works very differently. I can migrate your historical data where possible and set up GA4 properly from the start.

How long does it take to see results from SEO?

On-page SEO improvements can show results within 4–8 weeks. More significant ranking improvements usually take 3–6 months, depending on competition and industry. I provide transparent monthly reporting so you can track progress.

Can you help with local SEO for regional businesses?

Yes. Local SEO is one of our specialties. I optimise Google Business Profile, local citations, location-specific pages, and schema markup so customers searching near Bendigo, Ballarat, Shepparton, or other regional areas can find you easily.

Do I need to be technically skilled to understand the reports?

No. I build dashboards that are designed for business owners: clear visuals, plain English explanations, and focus on the metrics that actually matter to your goals (leads, sales, enquiries, etc.).

Ready to Understand Your Website Better?

Let’s set up proper analytics and improve your visibility. Book a free discovery call — we’ll review your current setup and show you quick wins.

Book Your Free Discovery Call →